Marketing and Behavior Change Communication Lead

  • Karachi, Pakistan
  • Contractor
  • On-Site
  • -
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Job Description:

We are looking forour Client  an experienced and dynamic professional to lead the Marketing and Behaviour Change Communication (BCC) workstreams for a major donor-funded health project. The ideal candidate will drive strategy, manage implementation, and ensure high-quality community engagement to strengthen awareness and trust in modern contraceptives and public health services.

Key Responsibilities

  • Lead development and execution of demand generation, SBCC, and marketing strategies
  • Oversee design, review, and alignment of all marketing communication materials.
  • Supervise and monitor community-level IEC/BCC activities and field engagement.

  • Develop strategic priorities, annual workplans, and budgets.

  • Ensure evidence-based implementation and course-correct where needed.

  • Coordinate with external BTL partners and support data-driven SBC activities.

  • Strengthen staff and partner capacity in communication, content, and design.

  • Document lessons learned, success stories, and contribute to knowledge products and publications.

  • Represent the project with partners and government stakeholders.

Qualifications

  • Masters/Bachelors in Social Sciences, Marketing, Public Health, or related field.

  • 8-10 years of BCC and marketing experience in donor-funded health programs.

  • 6-7 years working on community health and BCC with progressive leadership.

  • Experience in family planning/SBCC in Pakistan or South Asia preferred.

  • Familiarity with FP/BCC best practices and community mobilization approaches.

  • Experience working with the Sindh Health Department is an advantage.

  • Strong analytical, problem-solving, and communication skills (English & Urdu; Sindhi preferred).

  • Proficient in MS Office Suite.

Key Competencies

  • Strong leadership and team-building skills

  • Results-focused with an innovative mindset

  • Excellent interpersonal communication

  • Ability to manage multiple priorities and drive high-impact outcomes  

Pharmaceutical marketing background persons are encouraged to apply 

This is one year contractual Position .